The Tale of 2 Gym Owners

Many small business owners wait for the magic moment when they’re “successful enough” to start managing their finances. The problem is, that moment never comes. I’ve seen businesses pulling in $30K per month still ignoring the basics.

Here’s the truth: Without accounting, you’re flying blind. It doesn’t matter how many clients you have or how much revenue you’re making—if you’re not paying attention to the numbers, you won’t make it in the long run.

50% of businesses don’t have a budget. And only 40% actually follow the one they’ve made. Imagine trying to run a marathon with no training plan—that’s what most business owners are doing with their finances. It’s not enough to guess and hope everything works out.

100% of the small business owners who come to me stressed about money? They’re not budgeting. The ones who are? They’re less stressed. A budget shows you how you’re doing, so you don’t have to react to every situation based on feelings.

Take Colin, for example. He opened his gym just over 6 months ago, and from day one, he was focused on doing things the right way. He left a six-figure job to pursue his passion, and failure wasn’t an option. Before opening, he made a budget and did a cash flow forecast. He even saved up enough to have a cushion, so he wouldn’t need to borrow money right away.

Fast forward to today: Colin is already paying himself and increasing the amount each month. He’s more profitable than many gyms that have been “grinding” for years. Why? Because he took control of his finances early. There’s no secret—it’s all about taking responsibility and getting it done. And that includes the money side.

Most gym owners, however, are stuck in the “I’ll get to it later” mindset, waiting for the magic moment that never arrives. They focus on getting new clients but forget that you can never out-earn uncontrolled spending.

So, what’s the takeaway? Don’t wait for the magic moment. Get your budget in place. Track your numbers. And start treating your business like a business—today.

Ready to take control of your finances and grow your business? Let’s chat! Book a quick call with me here and we’ll find the best solution for you.