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Building a Thriving Online Business with Brian Keane
Every master was once a disaster. That’s just one of the powerful insights Brian Keane dropped in this episode as we dive into what it really takes to build a successful fitness business.
Brian, a former schoolteacher turned fitness entrepreneur, author, and podcast host, shares his 12-year journey of building his brand and the marketing principles that helped him scale.
In this episode, we cover:
The difference between an influencer and a coach (hint: it's your offer!)
Why pull marketing beats push marketing for long-term success
The True Force Multiplier concept & how to create exponential impact
Why choosing the right media (podcasting, writing, video) matters
The False Consensus Bias—how assuming your clients think like you can hold you back
Sniper vs. Shotgun Marketing—the key to strategic content that actually converts
How storytelling connects to your core offer for more compelling marketing
The harsh reality: Random Posting = Random Results
If you’re a fitness entrepreneur looking to grow a sustainable, profitable business, Brian’s wisdom in this episode is exactly what you need.
Follow Brian Keane’s Podcast: The Online Business Podcast
Listen now and take your business to the next level!
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