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Why “Working ON the Business” Isn’t What You Think with Daniel Meng

In this episode, I sit down with my friend and fellow gym owner Daniel Meng for a real, grounded conversation about business growth, leadership, and what actually changes as a business matures.
We unpack a common idea you hear from gurus, that if your business is profitable enough to sell, you should just keep it and why that advice often falls apart in real life.
We also talk honestly about what “working on the business” really looks like, why it’s so hard for owners to shift out of day-to-day operations, and the internal changes required to lead at the next level.
This isn’t theory. It’s two owners comparing notes, challenging assumptions, and talking about what actually works when real money, real people, and real life are involved.
What we cover:
Why “just keep the business if it’s profitable” isn’t always realistic
The misunderstood difference between working in vs. on the business
What actually has to change for an owner to step back operationally
Why the shift feels uncomfortable even when things are going well
How to think about leadership, leverage, and long-term optionality
If you’re a gym owner who feels stuck between growth and burnout, this conversation will hit home.
Billy and Daniel will both be teaching at a small, in-person gym owner workshop in January focused on financial clarity, operations, and leadership.
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